Please use this identifier to cite or link to this item: http://ssruir.ssru.ac.th/handle/ssruir/493
Title: The Design of English Materials to Communicate the Identity of Amphawa District, Samut Songkram Province for Sustainable Tourism.
Authors: Miss Kitda Praraththajariya
Issue Date: 2554
Abstract: The main purpose of this research was to study the design of English materials to communicate the identity of Amphawa District, Samut Songkram Province for sustainable tourism. The qualitative data was collected through studying related materials, exploring the area, in-depth interviews with three groups of people: three direct responsible officers who were key informants of the district, twenty foreign tourists and five Thai tourist guides. A content analysis was used to analyze the qualitative data. The two main findings of the study were as follow: 1. The identity of Amphawa District, Samut Songkram province is the area controlled by Amphawa sub district (Thead Saban Thambon). The working unit which runs and looks after Amphawa sub district administration known as Amphawa mayor. This establishment was built to be a resort and visiting Amphawa district near Maekong River for normal people and tourists, consisting of rest accommodations. On site there is a restaurant where food and drinks are served, rich mangrove forests, and a learning center, fireflies and cork trees. Amphawa district was built to honor and commemorate King Rama II and is the only place in Thailand where the greatest number of fireflies and cork trees can be seen from May to October each year. 2. The communication of the identity of Amphawa District, Samut Songkram Province which the researcher could find and design to present in English materials can be summed up in 5 items: 1) The history of Amphawa District, Samut Songkram province 2) The history of King Rama II Memorial Park 3) The prominence of Amphawa Floating Market 4) The Learning center of Ecosystem: Fireflies and Cork Trees 5) How to keep Amphawa District, Samut Songkram Province for sustainable tourism.
URI: http://ssruir.ssru.ac.th/handle/ssruir/493
Appears in Collections:งานวิจัย (ภาษาอังกฤษ)

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