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dc.contributor.authorMs. Chitsuphang Ungsvanonda-
dc.description.abstractThe purposes of this research were to (1) collect and categorise data of the evaluation of sales cultural knowledge; and (2) to study the sales cultural communicative pattern in the context of Thaka Floating Market. Quantitative and qualitative method was conducted to collect data. The instruments used included of(1) the interview of 12 purposive sampling community leaders of Thaka district; (2) snowball sampling for 15 village philosophers; and (3) questionnaire forms for the random sampling of 277 tourist of Thaka Floating Market. The data was analyzed by using logical and content analysis method and SSRU package Program was additionally used to analyze and divide the data into 3 types including of statistic, description and interferential statistic. Inductive conclusion was employed. The finding showed that the sales cultural knowledge of Thaka Floating Market based on the history of the floating market itself. It indicated that the word "Thaka" came from the geographical condition of Thaka district. The canal area in Thaka district was full of Cogon glass and there was frequently tide. As the result, it was difficult for the boats to move because of Cogon glass and the boats were always struck in the weir because of the tide. The finding of this research was categorized into 5 groups comprising of (1) the belief in paying respect to "Mae-ya-rue" or a female guardian spirit of a boat or ship; (2) the main career of people in Thaka district and the way people earning their livelihood including in the past, Thaka people earned their lives by engaging an orchard and growing mild (4) tobacco chew, and in the present, the people have earned their lives by growing coconut tree; (3) the main products of Thaka floating market in the past were vegetable and mild tobacco chew and in the present are preserved products from coconut and basketry from coconut tree; (4) barter system or exchanging or exchanging goods without money in the past and money system in the present; and (5) local knowledge about the process of making sugar from coconut and engaging in local trade. In light of sales cultural communicative pattern in the context of Thaka Floating Market, the research discovered that the tourists demanded the informative service provided by the tourist information centre and the signpost to inform the direction to the local area of Thaka Floatinf Market. The finding suggested that the tourists were satisfied in picture signposts which were used as a medium to present sales culture of Thaka Floating Market.TH
dc.titleThe Interpretation’s Model of Floating Market Culture of Tha kha, Amphawa, SamutsongkramTH
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